Thursday, 29 January 2015

Research into the convention of Music Magazines- Brand Eye





I have created four different brand eyes for the same magazines that I focused on, this includes XXL, Q, VIBE, NME.
 By completing this task it allowed me to develop my research and gain other ideas of what should be included in the magazine that I will be creating.
In this task I focused different aspects of the magazine such as the target audience and how it benefits the reader.


                     First Magazine- XXL





Second Magazine- Q



Third Magazine- VIBE


Fourth Magazine- NME








Sunday, 18 January 2015

Research Into The Conventions Of Music Magazines- Double Page Spread

First Magazine- XXL


This double page spread is mainly about Big Sean, this is to identify mostly because of the headline on the left page is shown in a bold, greenish font which is much bigger compared to the smaller font that has been shown as well.
This has been down to grab the readers attention, the colour green is very eye catching in front of a white background as both colours contradict each other.
The font that has been is very modern which shows that their target audience is the younger generation of Hip- Hop.
The size of the masthead also shows the importance Big Sean as he is a well respected artist in the music industry
XXL did not place the title on the top of the page but they placed the title on the left side of the page.
This shows how XXL is unique compared to other magazines, this is very effective and entices the audience to read on.
The main text has been written in a more traditional font ( New Times Roman).
This makes the magazine look classy but informative at the same time.
A simple structure has been used which stops confusion as it stops the reading the wrong section, it also looks professionally written.
On the second page of the double page spread a image of the rapper Big Sean takes up the second page, this emphasizes his dominance with in the music industry.
This image also shows that the magazine is targeted at hip hop fans aged between 16 and 30 as he is well known by the younger generation compared to the older generation.
The image itself is a medium close up, this has been done for the audience to view his attire and facial expressions.
Big Sean attire represents the Hip Hop dress code. He is wearing a lot of jewelry which shows his wealth and also follows the stereotype of hip hop artists wearing a lot jewelry also known as 'bling' 

Second Magazine- Q


This double page spread released from Q has a simple design with both pages dedicated to Lady Gaga, one page with a image of her and the second page with a article.
The main image that has been used is a medium shot of Lady Gaga  nude. Quite a lot flesh has been exposed with her hands and chain covering her breast.
Lady Gaga has posed in this way to gain the audiences attention.
By Lady Gaga posing nude it shows that the magazines target audience is mostly male.
The image that is used is in black and white which represents a classic, mature style to the magazine.
The colour scheme that has been used on this page is black, white and red which creates brand identity through out the magazine.
A large red 'L' is behind the text on the second page which follows the colour scheme of Q magazines.
This colour has been used to immediately draw the readers attention.
In this article their is no title or subtitle. 
The main feature is the image which also demonstrates how important Lady Gaga is for this magazine.
Also a lot of text has been included in this copy of the magazine which may suggest that this magazine is aimed at the older generation compared to other magazine.

Third Magazine- VIBE

This double page spread is effective mostly because of main image being a long shot which is unique in a double page spread.
This image focuses on her bright red dress compared to the smaller images that has been used of the model that are in black and white.
The colour of the dress could suggest that the model is trying to seduce the reader which also shows that the target audience is male.
By having a variety of images in this double page spread it makes the magazine look much more stylish and is effective towards the target audience.
The text that has been written has been laid out in columns making it easier to read and looks professional.
A pull quote has been used however the font style is different compared to the other text.
The font is in bold which could suggest that this technique was used to intrigue the target audience causing them to buy the magazine.
The colour scheme that has been used is white, black and light blue. 
This shows that the colour scheme that has been used is very simplistic.
The font colour is black which creates some contrast between the Solange dress and the text.
This makes Solange stand out even more.

Fourth Magazine- NME
In this double page spread from NME their is a masthead that covers both pages and a picture of a celebrity that also takes up most of the double page spread, this allows the reader to believe that this is the main feature in this double page spread.
In my magazine I will not be wasting so much space on the main image and the title that will be used.
The actual content looks cramped and squashed on the second page.
However this enlarged image would catch the audiences attention.
The colour scheme that has been used in this double page spread red, grey and black. 
all of the colours that has been used are quite dull which could appeal to their target audience which are mature adults.
The model is looking directly at the camera showing that she is the main singer and that she is in control of what is happening.
The background that has been used is white and grey which causes the reader to focus on the model and the writing.



Fifth Magazine- Rolling Stones

The main image that has been used is to appeal for the male audience, I can link the male gaze theory to this. 
The male gaze theory is that women are designed to appeal to a male audience and women are seen as a object rather than people.
The model is wearing a shorts and a bra which is falling of her arm, this reveals most of her body. 
she is stood in a kitchen and appears to be making something. 
This can again be linked to the male gaze theory because of the way she posing and that she is an object just there to cook and clean.
At the top of the page is Katy Perry's name which is used as a  header, this tells the audience who the article is about.
This will attract anyone that is a fan of Katy Perry to buy the magazine or read the article as they go through the magazine.
The title of the magazine has been placed in the middle of the page with the text surrounding it.
The text has been set out in columns making the double page spread very clear, easier to read and makes it look more professional.
The title relates to the photograph that has been used because the audience is being allows to see what she looks like underneath her clothing.




Monday, 12 January 2015

Research Into The Conventions of Music Magazines- Contents Pages

Contents Pages
I have looked five different content pages. 
 I have looked at these content pages to get inspiration and a better idea of what my content page should look like. I have used two magazines that relates to the genre of music I like. 
They are VIBE and XXL.
I will be looking at the layout and the amount of images that are included in the content pages.
 This is something that I would've like to have improved from my previous task.
                                                  
     First Magazine- XXL
The main image used is a picture of Dr. Dre standing on the left side of the page with his thumbs placed inside his pockets.
He is wearing all black clothing which compliments the dull grey background. The camera angle is low, as a result of this a shadow is produced behind Dr. Dre.
Dr. Dre is a well known producer and artist, he is also known for being a member for hip hop group NWA,  because of this it will guarantee sales due to his status in the music industry,
Dr. Dre 's body language and posture shows that he is very calm but confident this can be shown through the camera angle that has been used.
The colour scheme that has been used consist of dark colours such as grey, black, white and red.
This is simple but very effective.
The use of the fast forward symbol lets the reader know that their is much more information on the next page.
This symbol is effective because it is a feature that appeals to the young audience.
The camera angle is shown at a low angle and the lighting is used to create a shadow in the background that is bigger than Dr. Dre himself.
This could be used to represent his status and reputation as they are much bigger than him and he'll be known and respected for it.
The shadow doesn't take any attention away from the artist.
The layout that is used in this XXL magazine is a simple layout that is still effective.
The features are listed on the right side of the page which takes up most of the page.
By doing this the reader will see what is featured in this magazine as well as the exclusive stories that was shown on the front cover. 
This will make the audience feel like they are getting their money's worth.
The layout used moves chronologically down the right side of the page using sub headings and numbers.
Their is a thick black line that separates this information from the rest of the contents.
The name of the magazine is XXL and it is in white bold which stands out in front of the dull grey background
The heading for this contents page is positioned on the top of the page, the font has been increased to become the biggest text on the page.
By having the masthead font the biggest on the page it draws the readers attention 

Second Magazine- Q
The Q logo is in a small font suggesting that it is so well known that it doesn't to be in a big font.
It is followed by the word CONTENTS In capital letters so the reader knows exactly what the page is for and what is included in the magazine that has been purchased.
It shows the main articles that will be featured in the magazine.
The sub headings grabs the audiences attention by the way each heading is phrased which makes it sound exclusive and exciting. 
It makes the reader as if they are getting information that cannot be accessed anywhere else.
"140 songs to download now" attracts the audiences attention. 
It stands out on the page which will cause the reader to want to flick to that page.
Some of the language that is used would seem informal and rude however the magazine is aimed at a older target audience which makes it appropriate. This will make the reader feel more comfortable and enjoy reading the magazine more.
The layout of the magazine is very organised and structured very well.  It is clear to read and easy to understand which would appeal to the audience because it allows them to quickly and easily see issue that has been produced is related to their music genre.
The colour scheme is simple and it is the traditional Q colours. 
This could suggest that Q magazine is very basic, this could also suit their target audience of young adults who are interested in music.
Page 48 is in bold and has been enlarged so that it is easy to identify that this is the main article and i it will allow the audience to flick to that page quickly.
The main image that has been used is a extreme close up of Lana Del Ray.
It shows her staring at the camera as if she is staring at the audience.
An issue number has been included on the top of the contents page telling the audience that Q has published 207 magazines.
This shows us that its is a very successful magazine.

Third Magazine- VIBE

VIBE has included the magazine logo into the background which works on promoting the brand identity, this logo also helps bring everything on the page together. 
The V also draws attention to that section of the page and takes attention away from the actual contents.
The black and white image implies a retro style and attracts the audiences attention by the female taking Kanye's heart.
The main image that is used in this contents page is a medium shot of Kanye West.
From the medium shot of Kanye West the audience can see that Kanye is depressed which shows that his heart may of been broken.
The masthead of this contents page is 'Contents'.
This would normally be seen as the boring part of the magazine mostly because of the least amount of information that is included however the way the words are broken down makes it unique to this magazine. 
This can be seen as a trademark design for the contents page of VIBE.
The content itself is quite vague however the font that is used is fancy, It looks as if it was hand writing which allows the reader to think the magazine was written for that one person.
VIBE magazine also has a section in the magazine for fashion 
Fourth Magazine- NME 
NME logo has been included in the masthead followed by 'this week' which suggest that it is a well established and successful magazine. 
NME is red with a white borderline going around it.
By having the logo there it helps create brand identity for NME
On the left of the magazine is a band index which list all of the bands that are featured in the magazine and what page the reader can find them on.
I think this was a good idea because it allows the reader to pick out their favorite artist quickly with out any problems. It simple but very effective, it is also very easy to understand.  
The band name has been written in red which stands out in front of the white background and the page numbers are also in bold.
Each item on the right side of the magazine has been placed in different categories which allows the reader to easily identify the different sections of the magazine.
 The main image that has been used is a picture of Kasabian. 
The picture shows Kasabian performing live in a church.
It seems as if the image has been taken from a person in crowd which may make the reader feel more involved with what is going on.
Below the main image is a small article that is not normally used on contents pages.
It is a small paragraph that is describing what is happening in the main image.
In the bottom left of the magazine NME has included a promotional deal that will cause people to subscribe to their magazine.
The colour scheme that has been used is white, red and black, these colours are commonly used in magazines.
Graphic has been used which appeal to the target audience and makes the magazine feel more modern.

Sunday, 11 January 2015

Researching Different Media Institutions

Clash is a independent media group which promote popular music and the latest fashion trends in their magazine.
The magazine is published by MUSIC REPUBLIC LTD but it is owned by Clash.  
Clash magazine contains reviews of new albums, articles and interviews. 
Their magazine is targeted at 20- 30 year old.
The first issue of Clash was published in 2004 and a new issues is published every month

ROCK SOUND is a British magazine that focuses on rock music  and heavy metal. The magazine aims at being more underground and less commercial, while also giving coverage to more well known acts. 
 ROCK SOUND is published every month by the Edition Freeway institution since 1999 however It was bought by Patrick Napier in 2004. ROCK SOUND targets their magazines at people aged 
17 - 25  and people that are interested in this genre of music.
This magazine can easily be accessed in stores such as Asda.


KERRANG/MOJO/Q

All three of these magazine are owned and published by Bauer Media. 
Bauer Media uses synergy to increase distribution of their products.
This will also widen the audience that subscribes to these magazine every month.
This was achieved by cross media convergence. 
Bauer media also owns EMAP, radio stations and TV stations. 
Bauer media is able to promote their products using the services they already own which saves them money and widens their audience range.

KERRANG- KERRANG is a UK based magazine that was first published in 1981. 
The target audience for this magazine is mostly males that are aged 16- 25 that have a strong interest in this genre of music.
This magazine includes reviews, interviews, galleries and latest news about upcoming rock.
KERRANG also owns a radio station and a TV channel. 
This makes is easier for rock fans to access KERRANG content because it is on different platforms . 

Q- Q is a music magazine that shows new releases and album reviews,  radio and TV stations as well as films and live concerts.
Q was first published by a company called EMAP. (owned by Bauer media)
This magazine is issued monthly which can be subscribed to. 
Q can easily be access by fans on different platforms

MOJO- MOJO is a magazine that is issued every month. 
MOJO provides it's audience with journalism and photography. 
The content with in the magazine differs from classic, rock, soul and reggae. 
This means no matter what taste of music you may have, MOJO is the right music magazine for you.
MOJO uses social media sites such as Twitter and Facebook which makes the product accessible for fans.

BBC MUSIC MAGAZINE is a magazine that can be subscribed monthly.
This magazine is mostly classical music with a little bit jazz. 
The magazine is published by IMMEDIATE MEDIA COMPANY LIMITED  under license from BBC WORLDWIDE which helps fund other programmes. 
This is a non profit making company.
With every issue the company provides a free CD. The average age of the target audiences is around 35 years old. 
Some sections of the magazine can be downloaded for free.

MIXMAG is a British electronic dance and clubbing magazine. 
This magazine was first published in 1982 and it covers the hottest music and newest dance events.
The first Mixmag magazine published was in a newspaper format however it later turned into a DJ magazine introducing the clubbing culture.
Mixmag was owned by EMAP but then was taking over by DEVELOPMENT HELL.
Mixmag targeted audience is people aged 16- 24 years old that are interested in clubbing.

Classic FM can be subscribed monthly in the UK. 
The magazine was an extension of British classical commercial radio station.
The magazine was published by the Global Limited institution.
The reviews of classical recordings  and famous composers made the magazine very successful. 
Classic Fm was first published in 2012. 
The target audience is people aged above 30.

NME (NEW MUSICAL EXPRESS) is a British music magazine published by IPC.
Through cross media convergence  NME is able to distribute their product to over 130 million people each month on different platforms.
This magazine is associated with rock, it includes music, tours, album news and movies. 
The information is given out through the online website, social networking sites such as Twitter and Facebook. 
Their are also live events such as festivals.

Friday, 9 January 2015

Research Into the conventions of Music Magazines- Front Covers

FRONT COVERS

I have started my research into to current music magazines to get ideas for my own music magazine. I will using the different skills and techniques that I have learnt during lesson to help analyze the music magazines.

                                     First Magazine - XXL
This is the first magazine I chose to analyse,
XXL magazine is a hip- hop magazine aimed at a target audience with the age of 17- 25 years old. Their target audience would be people that are interested in the hip hop lifestyle or maybe interested in the life that these hip hop artist live.
The background colour of the front cover of this magazine has been made very light to make Jay Z face stand out. Three main colours has been used, a simple black, white and red theme. The colours chosen for the magazine are simple but easy for the reader to understand and they seem more masculine compared to other colours that could have been chosen.
 These three colours are becoming a trademark theme for this brand. 
 By doing this it allows the audience to easily identify what brand it is or what the name of the magazine is. The masthead is covered by the image of Jay Z which shows that the audience does not need to see the full name to know it is a XXL magazine.
This is a close up of Jay Z face,  this allows us to see his facial expressions which seems quite serious. This supports the stereotypes that revolves around hip hop as being serious and angry. This will appeal to the public because they are into this genre of music. It only makes sense to portray Jay z in that way rather than another way which doesn't fit in with the general stereotypes. Jay Z name has been highlighted red and the font size of his name has been increased. which shows that he  is the main topic in this magazine.
 By having Jay Z  on the front cover of the magazine it will attract a larger audience because he is more successful and superior compared to the other artists  in the music industry  which  might make this magazine appeal more to the public.
The title of the magazine is quite simple as it is only three letters which stands out more than the other text that is shown,  mostly because it is in bold and the font size has been increased.

Second Magazine- Q

Q is the second magazine I chose to analyse.
 The house style is quite masculine as the colours that are used are red and white. 
These colours are used through out the front cover of this magazine. Both colours compliment each other which allows it to be used so often. The 'Q' stands out against the red background. 
This has been done so that it is one of the first things you see when you look at the magazine. The image of Adele is slightly covering the  masthead in comparison to other magazines such as XXL were the image is covering most of the masthead.
The slogan of the magazine is ' Discovering Great Music', this persuades the audience to buy the magazine and discover it for themselves.
'The 300th issue' This shows how successful and established this magazine is and this could encourage the reader to buy the magazine as it could be a special issue.
The cover lines that has been included informs the reader what other artists will feature in this magazine, LIAM and KEITH stands out the most because the font has been increased and the colour of the text has changed.
 This shows the importance of the artists. 
All of the artists that has been included on the front cover of the magazine is to attract more readers making them want to know more.
The bar-code has been placed at the bottom of the magazine which is very common in most magazines. 
The image that has been used on the front cover of the magazine is a medium shot of Adele. The singer is looking directly at the camera with her thumb against her lips.
This pose would make the reader feel more connected with her. 
This image is targeted at men mostly because Adele will be seen as a sex symbol on the front cover of this magazine.

'Adele' is in white bold capital letters. This shows the reader that Adele is the main topic focus of this magazine. 'Blows us away' states that her voice is incredible.

Third Magazine - VIBE
VIBE is the third magazine that I chose to analyse.
 The house style of this magazine is grey, black, red and white.
The bottom of the lettering for the masthead has a fading effect that blends in with the white background which creates a unusual but professional look. 
I think merging the title and background together was a great idea mostly because I haven't seen any other magazine that uses that technique so effectively.
The background is plain white. By keeping the background white it puts more focus on the image and the cover story because the contrast between the colours makes everything appear bigger and bolder.  This will make everything that has been included on the front cover of the magazine stand out which will grab the audiences attention.
The main images that is used is a picture of Ciara. In this image of Ciara she is nude and is only wearing heals. it is as if she is trying to seduce the audiences with the pose she is in. 
 In the pose that Ciara is in she is bending down however this contrasts with main cover line 'Stand Up! Ciara'  followed by a quote from Ciara stating that she is not going to hold back too much. 
This shows that in the article she reveals and exploits more than what is shown to the audience on the front cover . 
A pull quote has been taken from the main article "I'M NOT GONNA HOLD BACK TOO MUCH" is  contradiction to the main image on the front cover of the magazine because she is nude.
However this does allow the audience to ask the question what else can be revealed if she is already nude. 
This technique is a good way to attract a wider audience and to keep them asking questions about what could be shown in the next issue that is released. 
In this magazine a header is used to show additional information about what else is featured in this magazine. 
 The use of this header is to attract the audience which gives them more features as to which they would want to read. 
Information that is included in the header is ' R&B goes soft. John Legend, Ne- Yo and Lloyd try to get it up. 
This will make the audience interested in R&B has gone soft and what is being done to change this.
The cover lines has been placed next to the main image. 
Even though this is not the main focus on the front cover of the magazine, it is clear, bold and easy to read.
Just like the other magazines that I analysed the bar-code has been put on the bottom of the front cover which is common in most magazines.

Fourth Magazine- NME
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NME is the fourth magazine that I chose to analyse.
In this magazine the masthead has been placed underneath the main image whilst using a bold font and capital letters which makes it stand out and easily recognized. The abbreviation for what NME stands for 'New Music Express' and it has been placed beneath the masthead. 
By doing this it gives the reader quick access to what the magazine is about and whether this is a suitable magazine for them. 
Also by having a abbreviation it allows the reader to easily remember a catchy phrase for this brand.
This has been placed in the top left corner of the magazine because that is first place you look when reading magazines.
The masthead stands out from the background because the text is in bold and the font colour is red with a white outline. 
The house colour is red, white, black and a shade of gold which is used consistently throughout the front cover of the magazine. 
 A simple font style is used which gives an little insight of who their target audience is, this also shows that their target audience prefers old traditional font styles  rather than new modern fonts. 
The main image is a picture of Julian which shows his facial expression is very calm which could be because of his feelings about his situation that is told in the main headline. 
From the stereotypes that surround rock music his clothing resemble his rebellious attitude and the way he is positioned in the image shows that he doesn't really care.
His clothing, facial features and attitude suits this genre of music mostly because of the stereotypes that are associated with this genre of music. 
Again a header has been used which shows additional information such as the 'Arctic Moneys live in NY' whilst this being in the header of the magazine it will also be advertised on newsstands and in shops which also advertises the magazine.
A contest has been featured in this magazine which persuades the reader to buy this magazine, in order to win the prize the reader has to buy the magazine first.
A pull quote has also been used " I couldn't give a s*** what Kurt thought" By using a pull quote it intrigues the reader and makes the reader asks questions about the feud between these two artists. 
This magazine does not promote any upcoming talent.
The bar-code has been placed in the bottom right corner of this magazine which is common

Fifth magazine- Rolling Stones
The fifth magazine that I chose to analyse is Rolling Stones.
The first things the reader would see when looking at this magazine cover from Rolling Stone is the the background image of Amy Winehouse. 
The masthead is hidden by the figure of Amy Winehouse. However from looking at other magazines produced by Rolling Stone.
 I have realized that Rolling Stone uses the same design in each issue. This structure has become a trademark for them and can easily be identified from this.
Rolling Stone house style is light blue, red and white.  
The two main headlines ' Summer Tours' and ' The Diva & Her Demons are shown as more important, they have both been given the same font and font colour however 'Summer Tours' font size has been increased.
The font style is used is the same however it is not as simple as the styles that are used in VIBE or Q.
This shows us that the target audience for this magazine would be people aged between 20 and 30 years old.
Amy Wine house is the main story of this issue. This is shown by the main image of her in the middle of the magazine and her name having the same colour and font style as the title.